According to the National Federation of State High School Associations, 7.7 million student athletes participated in high school sports during the 2012-2013 school year. Each of those students represents a marketing opportunity for their school, as well as for local businesses. Logo Merchandise One of the easiest ways to raise funds is through the sale […]

Sport management is an occupation that requires excellence in leadership in order to perform the job successfully. There are several aspects involved in being a good sports manager that demand motivation, direction, organization, planning, patience, flexibility, vision, energy, integrity, and people skills. These traits are absolutely essential in becoming one of the best in the […]

Thoughtfully chosen sports sponsorships can be an effective way to market a new or existing brand.  However, a company must choose its partnership carefully and weigh many factors before entering into a sports sponsorship agreement.  Sponsorships, when executed intelligently, must have clearly defined objectives and valid, reliable measurement methodology for determining whether or not it […]

Human resources departments are vital to the functioning of most any large organization. Sports administration isn’t exempt from that: it needs HR so that it can focus on what it does best, without getting bogged down in logistical details. Defining Human Resources Human resources are human capital — which is to say, an organization’s employees. […]

Good financial management is key to any successful sports program. The way funds are managed, solutions to budget problems are issued, and understanding the most significant area within your specific program are the most important parts of financial administration. The person responsible for sports financing, sometimes titled a financial director, should have accounting experience and […]

Many helmets now feature new technologies that claim to help to prevent concussions in contact sports, but scientists are not convinced that this type of equipment can reduce the impacts associated with brain trauma, according to the Los Angeles Times.

All businesses depend on quality leadership. When sports are involved, it’s even more integral to success, because proper leadership affects what happens on the playing field, as well as off. Providing dependable and forward-thinking leadership and guidance is one of my most important responsibilities, because my team, my coaches, assistants, and the faculty look to […]

Building Dynamic Interscholastic Athletic Administrators What does it take to build a great interscholastic athletic program? Well, that’s a complicated question. It takes many things, including the right mix of people, policy, money, and of course many teams of athletes and coaches by teaching leadership in core areas. And it takes an intelligent and driven […]

Those pursuing coaching degrees, especially those involved in contact and impact sports, will need substantial training in concussion prevention.

Concussions have been among the most discussed injuries in sports in recent years, especially in the high school and collegiate levels of football and hockey.